RICCI RICCI CONVENTION
JUNE 2013 – PARIS
Showcase the new Nina Ricci Fragrance to 600 salesforces crew.
« ENQUETE CHEZ NINA RICCI »
A convention scripted like a TV show, rythm and scenario written to enhance attention and memorisation through an investigation to discover the essence of the fragrance (head notes, heart notes and base notes)
The common asset : the emblematic ribbon that will be declined thoughout the experience (invitation, on stage, bottle, motion design)