NINA RICCI

RICCI RICCI CONVENTION

JUNE 2013 – PARIS

DEMAND :

Showcase the new Nina Ricci Fragrance to 600 salesforces crew.

ANSWER :

« ENQUETE CHEZ NINA RICCI »

A convention scripted like a TV show, rythm and scenario written to enhance attention and memorisation through an investigation to discover the essence of the fragrance (head notes, heart notes and base notes)

The common asset : the emblematic ribbon that will be declined thoughout the experience (invitation, on stage, bottle, motion design)