ICE DRIVING EXPERIENCE
January – March 2015
Offer to Nissan GTR owners an exclusive driving experience and make use of the opportunity to offer an exclusive PR activation and maximise ROI.
« THE ULTIMATE DRIVING EXPERIENCE »
The GTR driving behaviour on track is a reference. But what about ice driving ?
A few selected customers and journalists were invited to test the car for the first time on F1 tracks on ice. A unique experience at the edge of the arctic circle.
- 100% of the participants satisfied (and an amelioration of the brand perception)
- 22 media from 12 countries
- 34 press articles including 4 on TV
- Reach media: 17 million people
- 900 K€ of media fallout