NISSAN

ICE DRIVING EXPERIENCE

January – March 2015

DEMAND :

Offer to Nissan GTR owners an exclusive driving experience and make use of the opportunity to offer an exclusive PR activation and maximise ROI.

ANSWER :

« THE ULTIMATE DRIVING EXPERIENCE »

The GTR driving behaviour on track is a reference. But what about ice driving ?

A few selected customers and journalists were invited to test the car for the first time on F1 tracks on ice. A unique experience at the edge of the arctic circle.

RESULTS :

  • 100% of the participants satisfied (and an amelioration of the brand perception)
  • 22 media from 12 countries
  • 34 press articles including 4 on TV
  • Reach media: 17 million people
  • 900 K€ of media fallout