Captation / Montage : Vingtième Heure

NISSAN

PARTNERSHIP NISSAN X-TRAIL / X-MEN

JUNE 2015 – PARIS

DEMAND :

How to amplify a partnership with the famous X-Men movie and help Nissan to nurture the X-Trail territory  « skilled for adventure »

ANSWER :

An exclusive journey at the Cité du Cinema with a movie premiere and spectacular driving experiences to live with all the family.

Production of an experiencial attraction  : X-Trail vs Apocalypse

An immersive  360 ° mapping experience in a studio with 5.1 audio.

The licence becomes an asset to highlight the car’s USP technology and the Cité du Cinema is transformed into an enjoyable family test drive center.

Action !