NISSAN

LAUNCH NEW NISSAN MICRA – PROMOTIONAL TOUR OF NISSAN RETAILERS

November – December 2016

DEMAND :

Organize a dealership tour to generate traffic around the launch of the car.

The constraint: managing 2 teams simultaneously on the road to visit 70 retailers
in 2 ½ months.

ANSWER :

« MICRA VIP TOUR »

A turnkey solution to highlight dealers towards their customers during a «reveal party».

For this purpose, we develop an event kit sound and light show to bring forward Micra’s new USP.

Program for each party: reveal, speech of the dealer, videos, photobooth animation, cocktail and discovery of the car.

RESULTS :

  • Visit of 70 dealers
  • 4 600 guests
  • 1 800 photos sent by e-mail
  • 100 pre-sales order