LAUNCH NEW NISSAN MICRA – PROMOTIONAL TOUR OF NISSAN RETAILERS
November – December 2016
Organize a dealership tour to generate traffic around the launch of the car.
The constraint: managing 2 teams simultaneously on the road to visit 70 retailers
in 2 ½ months.
« MICRA VIP TOUR »
A turnkey solution to highlight dealers towards their customers during a «reveal party».
For this purpose, we develop an event kit sound and light show to bring forward Micra’s new USP.
Program for each party: reveal, speech of the dealer, videos, photobooth animation, cocktail and discovery of the car.
- Visit of 70 dealers
- 4 600 guests
- 1 800 photos sent by e-mail
- 100 pre-sales order