NISSAN

360 ACTIVATION

MARCH 2016 – PARIS

DEMAND :

Boost awareness and familiarity of the Nissan Juke.

ANSWER :

An unexpected collaboration with one of the most famous French tatoo artists :  Tin-Tin

A 360° activation including

  • Print adds (© TBWA)
  • Media partnership
  • Influencers activation
  • Live activation on the “Mondial du Tatouage”
  • Street marketing campaign

RESULTS :

  • A global reach of 2,4M (Twitter and Facebook),
  • 500 000 views of the video
  • Second best engagement rate of the year for Nissan