DANONE

ROADSHOW « LES 2 VACHES »

2014, 2015, 2016, 2017

DEMAND :

Meet the consumers, enliven points of sales, sampling products in company’s cafeterias, in the street and near supermarkets.

ANSWER :

The « ROADSHOW LES 2 VACHES »
A tour from North to South of France with only electric cars,
and a specifically designed 100% electric refrigerated e-NV200.
A real challenge for Danone and our team to mix the most efficient travel plan with the most interesting stages.

RESULTS :

• 16 days of activation / year
• 3 stops / day
• 16 000 products sampled / year