JOHN COOPER WORKS BATTLE
Organize a track day with MINI customers and prospects (brought in by clients) to test the MINI JOHN COOPER WORKS.
” John Cooper Works Battle ”
A series of driving skills challenge to beat your friend on track.
Let’s do this Italian Job style !
Wet conditions, eazy drift , braking challenge and friendly competition.
A lifetime experience and a nice way to demonstrate to your friend that you have chosen the right car and obviously they should do the same…
- 1 month of activation
- 6 Track Days in France
- 19 MINI dealers as partners
- 530 guests
- A 98% overall rate of « high satisfaction »
- 65% of prospects requested to be contacted by MINI after the event