JOHN COOPER WORKS BATTLE

MINI

2013

DEMAND :

Organize a track day with MINI customers and prospects (brought in by clients) to test the MINI JOHN COOPER WORKS.

ANSWER :

” John Cooper Works Battle ”

A series of driving skills challenge to beat your friend on track.
Let’s do this Italian Job style !

Wet conditions, eazy drift , braking challenge and friendly competition.

A lifetime experience and a nice way to demonstrate to your friend that you have chosen the right car and obviously they should do the same…

RESULTS :

  • 1 month of activation
  • 6 Track Days in France
  • 19 MINI dealers as partners
  • 530 guests
  • A 98% overall rate of « high satisfaction »
  • 65% of prospects requested to be contacted by MINI after the event