ROADSHOW – TEST DRIVE CENTER

MINI

2011-2012

DEMAND :

Conceive a roadshow to display the MINI range and promote the customization possibilities of the cars in the main cities of France.

ANSWER :

« MEET YOUR MINI »

An experiential platform for dealers easy to use for various local activations.

  • Conceived and built a « MINI Spirit » display, which can set up in less than 4 hours.
  • Create a fun experience to discover the brand and the joy of driving a Mini
  • Built the tour with MINI and the dealers
  • Managed the team (hostesses, driving instructors, …)

RESULTS :

  • 2 years of activation
  • 41 MINI dealers as partners
  • 3 024 Driving experiences with pure Mini DNA