ROADSHOW – TEST DRIVE CENTER
Conceive a roadshow to display the MINI range and promote the customization possibilities of the cars in the main cities of France.
« MEET YOUR MINI »
An experiential platform for dealers easy to use for various local activations.
- Conceived and built a « MINI Spirit » display, which can set up in less than 4 hours.
- Create a fun experience to discover the brand and the joy of driving a Mini
- Built the tour with MINI and the dealers
- Managed the team (hostesses, driving instructors, …)
- 2 years of activation
- 41 MINI dealers as partners
- 3 024 Driving experiences with pure Mini DNA