BLIZZARD – WORLD OF WARCRAFT @ HELLFEST
JUNE 2016 – CLISSON
Bring IRL the famous World of Warcraft IP to generate engagement and build a place for the gamers community to celebrate their passion.
« THE HELLFIRE TAVERN »
More than a display and gaming area, we wanted to build a place to meet, engage with the game, and share memorable moments.
Our mindset: « act as you will in Word of Warcraft ! »
A 300 sqm2 Tavern dedicated to the community with games as unusual as Grommash hammer contests, interactive photo booth, wifi , Earthstone table game. Live music performance and a live giant fresco performance.
A top engagement rate during the whole week-end with all the content produced by our community.