LIVE ACTIVATION

BLIZZARD – WORLD OF WARCRAFT @ HELLFEST

JUNE 2016 – CLISSON

DEMAND :

Bring IRL the famous World of Warcraft IP to generate engagement and build a place for the gamers community to celebrate their passion.

ANSWER :

« THE HELLFIRE TAVERN »

More than a display and gaming area, we wanted to build a place to meet, engage with the game, and share memorable moments.

Our mindset: « act as you will in Word of Warcraft ! »

A 300 sqm2 Tavern dedicated to the community with games as unusual as Grommash hammer contests, interactive photo booth, wifi , Earthstone table game. Live music performance and a live giant fresco performance.

RESULTS :

A top engagement rate during the whole week-end with all the content produced by our community.