ROADSHOW – CUSTOMER EXPERIENCE
Conceive a premium roadshow to display the DS range in the main cities of France.
« DS TOUR »
A new way to showcase this premium brand and range of cars.
The idea was to deliver a different experience than the usual dealership.
The main objective wasn’t selling but to talk about the brand DNA and new vision of the customer journey from digital to live experience.
- 2 years of activation
- 40 Citroën dealers as partners
- Around 3 000 test drive