ROADSHOW – CUSTOMER EXPERIENCE

DS AUTOMOBILES

2012-2013

DEMAND :

Conceive a premium roadshow to display the DS range in the main cities of France.

ANSWER :

« DS TOUR »

A new way to showcase this premium brand and range of cars.
The idea was to deliver a different experience than the usual dealership.

The main objective wasn’t selling but to talk about the brand DNA and new vision of the customer journey from digital to live experience.

RESULTS :

  • 2 years of activation
  • 40 Citroën dealers as partners
  • Around 3 000 test drive