Conceive a roadshow in France and Germany to allow for presentation and test drive the BMW Motorrad range.
The BMW Unstoppable Tour.
Two truck and a massive display to immerse the audience into the BMW Motorrad universe with test drives of all range and exclusive driving experiences.
Three major types of activations :
- dealers activations
- track days
- partnership with events
- 2 years of activation
- 50 events
- 10 motorbikes and 4 instructors for test drive