BMW MOTORRAD

ROADSHOW

2012-2013

DEMAND :

Conceive a roadshow in France and Germany to allow for presentation and test drive the BMW Motorrad range.

ANSWER :

The BMW Unstoppable Tour.
Two truck and a massive display to immerse the audience into the BMW Motorrad universe with test drives of all range and exclusive driving experiences.

Three major types of activations :

  • dealers activations
  • track days
  • partnership with events

RESULT :

  • 2 years of activation
  • 50 events
  • 10 motorbikes and 4 instructors for test drive