e-sport event

From 2010 – 2015


Organize the French final for Nissan / PlayStation.
Our clients ambition was to be ” best-practice country ”  of this crazy and exciting project.
The stake was very high as the concept is to turn gamers into real racing drivers.
We wanted to deliver the best drivers/gamers and bring them to the top step of the podium.


To be honest it was more than an agency work but a real hand in hand collaboration with PlayStation and Nissan team.

We pushed hard to deliver the best coaching and ambitious program to cast and train our french finalists, and we found a great support from our clients to make it real.

Maybe the best illustration of what a collaboration has to be with our clients : trust, involvement and success !


  • 3 french winners on 5 years activation !
  • Impossible to value press and TV coverage
  • Loads of UGC and Social media coverage
  • Emotions that only sport can deliver